Sample Marketing And Sales Plans » Fish Sales And Marketing Agent

One of the most over looked real estate marketing strategies is properly selecting a target market. Too many real estate agents neglect to define exactly who they what to do business. Most define their market as everyone, but this is much too broad to be effective.

When you lay out your real estate marketing campaign, you should always start with your target market. Having identified a hot target market greatly enhances your real estate marketing efforts. But how do you select the right market?

One of the best places to start is to do some research and find out where the activity is. It is a known fact that when you go fishing, you have a much better chance of catching a fish if you simply go where the fish are. For if you fish in an empty pond, you are not likely to catch anything.

So where are the fish? Well each market is different but there are some guidelines to follow. Over thirty years ago one of my mentors told me that first time buyer house always sell and very expensive houses always sell. The reasons are simple enough. There are always people who have the dream of home ownership. People who are getting married and people who are becoming old enough to move out on their own. These people always exist and therefore there is always market for them.

Expensive homes are bought by people who have money, lots of money. No matter what is going on in the world, it doesn't affect their ability to buy a home. The real estate market that always gets hit hard first is the mid market. The people who are affected by the economy the most and this is always where the market slows down first. In over thirty years since having been told that, I have not once found it not to be true.

You must make it a part of your real estate marketing to target your market to those that would make the best prospect s for you right now. That best markets will always be where the activity is. You can find this activity by doing a little research in your local MLS. See what has been selling. What price range? What areas? Find the activity and focus on that marketplace. Go where the fish are.

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Vince Testa is a full time marketing coach and consultant with over 30 years experience in marketing, real estate, and business.

Your questions and comments are welcome at My Real Estate Marketing Blog

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