How Voice Mails Cost Professional Sales People Opportunities to Increase Sales for Sales Success
People in sales understand that the words that they use are what people remember. These spoken words also set certain expectations specific to future interactions. And voice mail is the epitome of these two critical points.
After listening to hundreds probably closer to thousands of voice mails during my sales career, the majority of them say something or include something like this:
I promise to get right back to you.
Some voice mails are more specific and provide a time frame such as one to two hours or include adverbs such as quickly to immediately. Yet, how many people honor this professional promise that is a reflection of their business ethics and truly make the commitment to return all phone calls?
For example, I, like many other in sales, belong to a formal networking referral group where we exchange leads and promote each others' businesses. I have called numerous members within our group and only one person has honored his promise (what he said on his voice mail) to call me back immediately.
Now maybe you are thinking, "Well they know what you do and you are not a prospect for them. Your call is really not important."
My question is: How do you know that to be true? This type of limited thinking is exactly why many sales professionals are missing incredible opportunities to increase sales and secure sales success.
How do they not know that I am testing their business ethics? If they will not return a call of someone they know, how can I be sure that they will return a call from a referral? For I do not give referrals lightly as they are as precious to me as they are to those receiving them.
How do they not know that I am calling directly from a prospective new client for them? My client asked me to give them a call because of a sudden need. (This actually did happen and the sales person who promised to call back in 1 to 2 hours never called me back.) He lost an incredible opportunity.
Your voice mail is really an extension of your business ethics and who are you. Your words do indeed set certain expectations for future interactions.
Take the time right now to review your voice mail and make a promise to return all calls no matter whom they are from. For you never knows who knows whom and that one returned call can become an incredible opportunity to
increase sales and realize sales success.
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